About Lorraine
I see the humaninside the leader
And you deserve meaningful work with a life that works.
be heard
A space that is genuinely yours
Your Priorities
Choice where reflection used to be
Your Impact
Change that holds after the call
The Premise
Leading yourself well begins with understanding yourself well.
I know how much you're carrying: decisions, relationships, expectations, and responsibilities that few people ever see.
And we both know that meaningful change takes time, and effort. You're up for it because you're worth it.
My role is to create a trusted, confidential space where you can think, reflect, and see what you may not be able to see on your own, so you can think more clearly, respond with greater choice, and build the capacity to lead with intention even under pressure creating less internal friction and greater impact.
You don't have to find the path forward on your own.
I believe that the combined pulse of courageous people has the potential to inspire a life, transform a community, alter an industry and ultimately change our world. That's the quest I'm called to share with my clients.
Lorraine Richmond
Executive Leadership Coach
The Method
The science of human leadership.
Neuroscience-informed coaching
Understand your brain. Expand your capacity to lead.
Leadership pattern awareness
Recognize automatic patterns. Create more intentional responses.
Values-based leadership
Translate what matters into specific ways of thinking, responding, and leading.
Trust-based communication
Build trust with the applied science of connection and skill.
Sustainable leadership
Build the capacity to navigate pressure, change and complexity with steadiness and resilience.
Team culture and shared success
Develop leaders who create the trust and conditions for teams to thrive.
You remain the expert in your own life and leadership.
My role is to help you see what you may not be able to see on your own, to understand how your brain and learned patterns influence the way you think, respond, decide, and lead. Together, we create understanding for greater choice and improve the capacity to stay clear, flexible, and intentional under pressure.
Create new choices where old patterns dictated a leadership way that doesn't work anymore because you shouldn't have to choose between leading well and living well.
Credentials & Experience
Coaching is both learned and lived. Mine is grounded in both.
I bring together the science of human behaviour and change with the lived reality of leadership — because executive leadership is never just theoretical.
Certifications
- Professional Certified Coach (PCC), International Coaching Federation currently advancing toward Master Certified Coach (MCC)
- Certified in Conversational Intelligence®
- Certified in EQ-i and EQ-i 360®
- Certified in 6 Conditions®
- Certified in The Clarity Model
- Certified in the Values Blueprint® System
Advanced Training
- The Neuroscience of Change
- The Art of Developmental Theory
- The Power of Transformation integrating somatics and neuroscience
- Grounded in the study and application of neuroscience, human development, behaviour change, and values-based leadership
Leadership Experience
- Leadership consulting, executive coaching, workshop facilitation, mentoring, and public speaking
- President and Founder of community programs; Co-CEO and Executive Director roles within the nonprofit sector
- A career shaped by the belief that values-based leadership is essential to meaningful culture change that benefits all participants
My work sits at the intersection of who you are, how you think, and how you lead — helping executive leaders recognize the patterns that shape their impact, expand how they respond to complexity, and lead with greater clarity, confidence, and intention.
Impactful leaders take time to lead themselves well.
Start the conversation
Let's get to know each other over a virtual coffee. Tell me what you're up against and I'll listen in confidence. In a complimentary 15-minute conversation we'll explore what you're navigating and whether coaching is the right fit right now.
Choose your coaching path
Every leader's journey is different. Together we'll create an approach that best suits your goals and your season of leadership — ready to embrace fresh perspectives and understand the patterns shaping how you lead.
Let success feel good again
Make complex decisions with greater clarity, knowing they reflect your values, your wisdom, and the kind of leader you want to be. Find your steady ground and lead with more impact and less internal friction.
In Their Words
What leaders say after the work.
I came in looking for a strategy. What I found was a clearer view of the patterns that had been running my decisions for years. Before working with Lorraine, I had begun questioning my voice and second-guessing contributions I knew had value. Lorraine helped me recognize that I wasn’t lacking capability, I had been shaped by experiences that were affecting how I was showing up as a leader. Through thoughtful questions, deep listening and practical coaching, she helped me reconnect with my strengths, understand my patterns, and respond with greater intention. I learned that I don’t need to become someone else to lead effectively. I can be strong and kind, clear and respectful, while staying true to who I am.
Tammy G
Strategic Business Consultant in BC Health
When I met Lorraine, I felt overwhelmed, like I had a hundred strands of spaghetti all tangled together, and I didn’t know where to begin. Lorraine helped me untangle those issues, one by one, and find a clear path forward. The work wasn’t always easy, but having clear goals and taking the hard steps created a real sense of accomplishment and helped me stop carrying those worries. As an owner with a diverse portfolio of business, having one hour each week dedicated entirely to my growth was invaluable. Lorraine helped me move from overwhelmed and stuck to clear, capable and moving forward.
Carolyn G
Chief Strategy Officer and Co-Owner
In a world full of distractions, clarity of purpose, values, and priorities is essential to focus on what matters most and to create momentum towards a greater vision for ourselves and those we serve and lead. Gaining clarity about my own values has empowered me to make daily choices from a place of strength and in line with my ultimate goals. Working with Lorraine and having empowered space for deeper conversations provided the most optimal learning opportunities to make that happen.
Katia B
Education Coordinator, Okanagan College
My Trade & My Art
Helping leaders uncover the science behind their thoughts, behaviours and leadership patterns is my trade and my art.
Based in beautiful West Kelowna, BC. Serving clients virtually everywhere.